Rite Aid Adding Hydralyte Ready-to-Drink Berry Flavored Oral Electrolyte Solution to Digestive Aisle

PARTNER UPDATE |

Rite Aid – the largest drugstore chain on the East Coast – will begin stocking Hydralyte’s 1 L oral electrolyte solution in its refreshing berry flavor, just in time for summer heat.

Shoppers already can make their way to the digestive or baby aisle of Rite Aid to find great tasting, clinical hydration. The national retailer currently carries an extensive lineup of Hydralyte products, including orange and lemonade electrolyte solutions in 1 liter bottles, orange and berry effervescent tablets, and a four-small of berry solution in a 8.5 oz single-serve size.

“We’re so pleased to be able to expand our great-tasting flavor options for Rite Aid’s shoppers,” said Hydralyte general manager Rebecca Granne. “Berry is a perfect complement to the set.”

Since launching in the United States in April 2016, Hydralyte has seen significant growth at Rite Aid and many other fine retailers, including H-E-B, Giant Eagle, Kinney Drugs, Discount Drug Mart, Bartell Drugs and Amazon. In addition, Hydralyte will be available in multiple additional retailers this summer including Stop & Shop, Winn-Dixie and Wegmans, among others.

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