Assistant Marketing Manager

Location of role: Cambridge, MA
Salary: Commensurate with experience
Date advertised: March 21st, 2017

Description

Would you like the unique opportunity to work on a brand that is a market leader in Australia and contribute to building its profile and success in North America? This is an exciting time to join this entrepreneurial CPG healthcare business.

Hydralyte™ is a scientifically formulated rehydration solution for the prevention and relief of dehydration. Hydralyte’s products are in line with the World Health Organization (WHO) guidelines and contain the correct balance of ingredients required for rapid hydration. We are launching a range of innovative and great tasting new products in the US and Canada, and searching for an ambitious, entrepreneurial and innovative marketing professional to play a pivotal role in realizing the North American opportunity.

Position

Reporting to the Director of Marketing, this individual will join a team charged with building brand awareness of Hydralyte in the U.S and Canada and elevating the brand to become a household name. The Assistant Marketing Manager will be responsible for supporting the execution of the consumer marketing strategy focusing on the following:

  • Establish Hydralyte as the “go-to” authority on both the science of dehydration as well as solutions for prevention and treatment of dehydration amongst college athletes and students

  • Identify and foster relationships with sports teams across the U.S. college and university landscape

  • Develop, execute and manage a turnkey college brand ambassador program

  • Build and execute a college sports (competitive and club) strategy to get Hydralyte in locker rooms

  • Lead development and execution of assets for trade shows

  • Build a calendar for grassroots sampling activation in the Boston and New England area and manage execution and assets

  • Support the Director of Marketing in all areas of consumer marketing

  • Manage consumer marketing budget

The Assistant Marketing Manager will also partner closely with Hydralyte’s healthcare marketing and retail marketing / sales teams to:

  • Ensure marketing plans and activations are rooted in science and follow FDA regulations

  • Deliver marketing activations that are in line with current distribution and customer footprint

  • Collaborate with the healthcare marketing team to establish Hydralyte as the oral rehydration solution of choice by health care professionals on campuses including sports nutritionists and trainers, medical staff and emergency response teams

  • Provide recaps of event activations

  • Understand the holistic business

Preferred Candidate

  • Undergrad Degree, Marketing/Business Related

  • At least 1-2 years of professional experience in competitive environment (will consider candidates with internships at top CPG organizations)

  • Thrives in a fast paced, results driven organization

  • Must demonstrate professional maturity – ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders

  • Strong knowledge of social media channels and ability to manage multiple sites

  • Excellent listening and written communication skills, ability to react to senior management requests with limited information

  • Available to start May 1st or June 1st

How to Apply

Please apply with your resume and a brief cover letter to info@hydralyte.com

*Please note that no recruitment agencies will be engaged to recruit for this role. Unsolicited CVs from agencies will not be accepted.

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